1. First on the check list is; is your unique selling position (USP) clear and provoking?

You need to find out what makes your business different from that of your competitors. From that, you can develop a strategy based on the strengths or even weaknesses of those differences. Actually, good marketers identify strengths, weaknesses, opportunities and threats (SWOTs) and develop their strategy from those factors. Here is an example of a USP that stems from a companies weakness:

“We’re not #1, so we work harder to get the job done.”

In this example, a weakness was used to let customers know that they will do what it takes to get the job done. Customers know that they are not #1 so the service and pricing will be competitive.

Having a USP is extremely important in setting you apart from your competitors. It is what gets you into the minds and eventually the wallets of your customers and prospects.

2. Effective Headings and Ad Copy

In developing effective headings and ad copy, it is essential to live by the adage, Attention, Interest, Desire, and Action. Better know as “AIDA.”

This simply means that you grab the attention of the prospect or customer with an compelling headline or graphic, you keep them reading with an interesting ad copy which creates a desire and ends with a powerful call to action .

When developing “AIDA” it is important to keep in mind that all purchases revolve around basic human wants and they fall into two categories; the desire to gain, and the desire to avoid lose. The latter which is usually the most effective. This is an entire article in itself, but if you focus on those two principals, you will be on your way to an effective ad campaign.

3. It doesn’t matter what you say if your not saying it in the right place.

Just as important as what you say, is where you say it. Where and when you place your ads will have a tremendous effect on the results of those ads. Knowing little facts, such as, the following will give you a much more effective campaign:

Full page ads get better response on the right hand pages.

Larger ads work better than smaller ads.

If placing smaller ads, they are generate more response if lower on the page and closer to the outer margins.

In direct mail, buyers are more responsive to mailings received mid-week than on Mondays, Fridays, or weekends.

Seminars and lectures work better during the second and thirds weeks of the month.

Those are just a few simple facts that will create better response for you. Being a student and learning all the intricate details of advertising will be time well spent in regards to the success of your campaigns.

Ok, so those three simple steps will help you create more effective and more profitable advertising campaigns. Advertising can be costly if the little details are not given proper attention , but highly profitable if you do your homework and create the most compelling ad and place it at the right time and place.

Step 1 – Choose a dull font such as helvetica
In the world of high flying executives and corporate back slapping deals done upon yachts etc. the one thing almost all self-made millionaires will agree on is that you must give the impression that your company is a straightlaced solemn outfit. Standard fontfaces such as helvetica or times will signify your ability to fit in with suits without ruffling too many feathers and will be looked favourably upon by those all important investors looking to harvest some of their cash in your business.

Step 2 – Choose a dull colour such as grey
Battleship grey – has there ever been a colour more appropriate for the deadening nature of high corporate investiture? No, not by my reckoning at any rate. But surely a grey logo among a sea of other bland logos is just going to get lost isn’t it? Hmmm, I’ve got to hand it to you, you’re right but do you know what – if we add a smidgin of royal blue somewhere within our hypothetical logo we achieve the type of chin stroking brilliance that committee members and associate directors can spend literally minutes debating before abstaining to the golf course and soho massage parlours.

Step 3 – Choose a dull symbol such as a circle
Right this is where our creative minds get to have some fun. Do we put the grey/blue circle before the words or after? Above or below? Whatever you choose to do make sure it doesn’t involve anything too clever or inspiring. Remember our aim here is to look ‘corporate’ and sensible not like some kind of fun loving chimps, you gets me. Right the logo should be just about complete and ready to enter the exhilarating world of corporate high life. To celebrate why not throw a lavish party inviting your corporate buddies like Dave and Steve from down the pub?

To summarise, what we want to achieve is an air of ‘dullness’ yet reliability. Choose a dull font, keep the colour palette strictly dull- nothing too interesting and if you must add a quirky symbol of some sort make sure it keeps well within the dull spectrum of ideas i.e. a circle or square. Corporate Logo Design is not rocket science but if you want to give off the right impression you’ve got to go with the flow. Right now where did I leave that bowl of cocaine I’m off to a corporate party. Toodle pip.

I’ve got good news!  Sometimes the little guy wins.  Heck, it isn’t easy and sometimes it’s a close call, but little guys do win and when they do… victory is sweet!

What can you do when you’re being threatened by the bully down the street?

1. Take a careful look at the Competition
Every business has its strengths and weaknesses.  You need to be aware of both… your competitors strong points, and the places where room for improvement is quite obvious.

2.  Be Flexible
Don’t expect your competitor to broadcast his next move so that you can be prepared to block it.  You’ve got to think a step ahead, and be ready to outsmart his next maneuver.

3. Use a little Judo
You don’t have to be big and brawny to successfully use Judo.  Why?  It’s an art that uses your opponent’s momentum to trip him up.  So what if you don’t have thousands of dollars to invest in a campaign.  When you’re competition has invested his tens of thousands in one, you’ll be able to make a quick about turn and counteract quickly with a smaller campaign of your own.  He’ll either forfeit his investment or continue through, but loose steam. 

I’m going to let you in on a little secret about your competitors that might encourage you.  Although big businesses often have a wide variety of products filling their shelves, they often don’t have depth.

Think about it this way.  You may run to your local department store and find everything ranging from make-up to camping equipment.  The problem with that?  …chances are they don’t have an extremely wide assortment of their products.

This means that if you’re an avid outdoorsman, you probably wouldn’t be satisfied choosing between two cheap brands of tents when there is an amazing variety on the market.  An outdoor related store could get one over on the big department store by offering the widest variety of fewer products in a focused field. 

Another asset about being the small guy, is that it’s easier to make a quick turn.  Hey, how many managers do you have to get okays from to make a quick decision?  Think of the weeks it takes for a local department store to send a request from a customer for a certain product to the regional or national management?  Yeah, too long!

As a small business, you can have a new product on your shelves within a week.  If I were a customer wanting a new tent, I’d prefer to not wait until summer was half over to get it.

There are a lot of benefits to being the small guy.  Don’t take bullying lying down.  You have what it takes to get the best end of the stick and come out a winner.

1. Research Your Market
Before you start your cold calls it’s important that you’re prepared.  This way, your prospect feels you really do understand their situation. Research the company you are calling, identify what issues they are having based on your other clients in their same industry and ask others in your company the main reasons why people buy your product or service.

The better prepared you are about discussing you prospect’s issues, the easier it will be to allow the conversation to flow.

2. Change Your Mental Expectations
Traditional selling has always taught us that our main goal of the cold call should be an appointment or a sale. With that mental focus, our mind is focused on the end goal before we even have a conversation with the person we are calling.

This creates conflicts because you will be trying very hard not to use words that make you sound like all you care about is the sale. And if your prospect senses you are focusing on the appointment or sale, they will immediately be defensive.

Change your mental expectations to focus on building a conversation first.  Once you have generated a good dialogue, you can determine if you are a fit or not with your prospect.  Be careful not to mentally “jump the gun”.

3. Understand Your Prospect
Take a few minutes to think about the focus of your call. Think about how you are going to approach the conversation. Put yourself in the mind of your prospect.

How would you want to be approached? Certainly the last thing you want to hear is a sales pitch from someone you don’t know.

Instead, begin the conversation diffusing any mystery as to who you are with “Hi, my name is Jim and you and I haven’t met yet”. This removes the mystery of who you are and allows you to begin talking about how you can help them solve a problem, rather than you having to default to a sales pitch.

Think before you speak.

4. Build Trust Through Conversation
Learning to build a conversation is the key to cold calling success. Engaging in a conversation should be as natural as calling a friend. Your objective is to build trust on your call so that your prospect feels comfortable conversing with you rather than trying to focus on getting you off the phone.

How do you build trust? You build trust by removing any elements in your approach that connect you to the negative “salesperson” stereotype.

5. Ask A Question
Begin your cold call with “Hi my name is John, maybe you can help me out for a moment?”

Yes, that’s really all you have to begin with because in the next few seconds you will hear “How can I help you”. That is how you can build a two-way dialogue rather than having a one-way talk.

The truth is you are asking for help because you don’t know if you can help them yet, right? Until you have the information you need about their situation, you can’t determine if you are a fit or not.

6. Eliminate Pressure
Pressure is the main reason most cold calls turn into a negative rejection-filled experience. It doesn’t have to be that way.

If you can become aware of things you are doing that trigger pressure on your prospects, you can turn cold calling into a very productive and enjoyable experience.

The key is to never force your sales pitch, engage only in a natural conversation, and most importantly let your prospect talk. By doing all three you will eliminate pressure from the call and your prospect will be more open to the idea of what you have to offer.

7. Learn To Determine A Fit
So how do you know if your prospect is a fit with what you have to offer? You need to ask them this question towards the end of your problem solving discussion “Is solving your problem a top priority or something that is on the back burner for now?”

By determining the answer to this question, you can see if you can decide if your prospect is worth pursuing or not. You will also be able to determine their time frame which helps you better adjust your expectations.

Make no mistake about it, if you really want to be successful cold calling you’ll need to let go of traditional sales thinking. Try these strategies and watch how cold calling can be fun and productive.

Many top sales representatives feel that the sale is as good as closed if they can just obtain an appointment or meeting with a decision-maker. Their feeling is that their prospective customer must need their products or services or they would  not be willing to set an appointment in the first place. The following checklist has been developed to help you make the most of a favorable juncture of circumstances and build the trust levels that are vital to your overall sales success:

Smile! No matter what kind of day you are having, if you will smile it will give those people you contact a feeling of acceptance. It will also help you feel better about your day. Tape a smiley-face or the word “smile” on your desk or telephone to remind you of the importance of a smile on your face and in your voice. Top sales professionals use the technique of thinking of a funny story or the latest joke they have heard just before meeting a prospective customer. Thinking about the story or joke almost assures them of having a smile on their face as they meet a decision-maker for the first time. Make sure you are smiling as you call for appointments or are conducting a sales presentation.

Shake your client’s or prospect’s hand. A warm, firm, friendly handshake goes a long way in building a trusting relationship. It tells your clients or prospects that you are a friendly person and that you are glad to see them. If your handshake is limp it can leave a negative impression. It can be equally as bad to grip someone’s hand too hard. Remember you only have one chance to make a great first impression.  

Ask an open-ended personal question. (Open-ended questions require an explanation and can rarely be answered with a “yes” or “no”). Psychologists tell us that when a person reveals something personal about themselves, it builds trust.

It’s vital for you to practice using open-ended questions to create a short period of small talk (the prospect doing 80% of the talking), at the outset of your presentation. Remember, people buy from people that they trust. When people start to talk about themselves, they start to build a trusting relationship with you so that later, as you discuss  your products and/or services, the things you say will be believed.

Research shows that people decide whether to follow the advice and buy from a sales professional in the first two minutes of the conversation. By following the track outlined above, you can make the most of your initial contact and truly turn each meeting of transaction into a favorable juncture of circumstances (a sales opportunity).

It is well known that the origins of music go back at least 50,000 years. Music seems to be ingrained in our genetics and tunes are rhythms that are integral to our lives.  

Music seems to play many roles in our lives:

•    Research indicates the children who learn music are more likely to become doctors, engineers, and computer professionals. Music learning develops areas of the brain responsible for language as well as reasoning. Music is known to sharpen memory. A Rockefeller Foundation study reveals that those who studied music   have SAT scores of 427.
 
•    If a child in the womb of its mother listens to music it is born with highly developed intelligence.

•    Music molds people—it teaches coordination, teamwork, discipline, and self-expression.

•    The therapeutic values of music are well documented. It heals people with mental problems, developmental and learning disabilities, Alzheimer’s disease, brain trauma, and hypertension. That music heals has been recorded in the works of Aristotle and Plato and in the centuries that followed.   

•    That plants respond to music is reality not a myth. Plants are known to thrive with music and also move towards the sound.

•    Children who grow up in a music filled environment are happy, fulfilled, and joyous.

•    Music takes the devout closer to god and in religion congregational singing has always worked. Singing hymns lifts any heaviness from the mind and frees the soul.  

•    When music is played in hospital waiting rooms and so on it ebbs tensions and calms the mind.

•    Music has meditative properties and can be used for healing, exercising, and training modules.

•    When music plays, people function better. Many find that they enjoy work or activities like cooking and cleaning when music is playing. It erases tensions and lifts weights off the shoulder. Music actually introduces lightness into the body.

•    Music reflects the culture of a society and strengthens bonds. It creates a camaraderie and oneness as seen in football matches, military training, and festivals.

•    Romance and love would not have so many hues but for music. Music and song have captured feelings, passions, agony, distress, and more succinctly. Through song many a romance have been immortalized. Mating calls and songs are universal in nature.

•    Scientists are using music to map behaviors and unravel the many mysteries of the human mind and consciousness.

•    Music settles down anger and resentment quickly and also helps us overcome feelings of sorrow and loss. It lifts the mind and spirit out of despair and gives hope. From centuries ago a mother has always sung lullabies to her fussing child lulling it to sleep with softly whispered songs.

•    Music has other uses it can raise levels of excitement and cause frenzy. It is used to call armies to war by the beating of drums, to instigate raw emotions during revolts, and to drum up frenzy at football matches and rock shows.

Did you know that while classical music soothes and opens up channels in the mind, rock music can set pulses racing, and chants can send you into a trance. Music used differently has varied effects on human beings. Music can be a panacea or hell depends on how it is used.

Here are some things to consider: 

THE HAZARDS OF EATING MEAT 
Eating meat (particularly pork and red meat such as beef) in of itself is unhealthy especially when eaten in too large of quantities. Certain meats, such as beef, can take up to 72 hours to digest completely. Therefore, if you eat meat two or three times a day, you could still be digesting the food you had for breakfast the other day while you are again consuming another round of it.

This explains why many autopsies reveal from 5 to as much as 40 pounds of undigested meat still in the systems of many people!  Now, imagine how unhealthy it becomes if the animal where the meat came from was treated with antibiotics and other artificial health sustainers? These chemicals stay in the meat fibers; and no amount of washing, cooking, or boiling will get rid of them. Do you really want that in your food?

Hence, many people today are immune to antibiotics for humans. They ingest the antibiotics from animals, and the extra strong antibiotics kill both the good and bad bacteria in the human body. The more you eat chemically treated meat, the more you weaken your body’s defense mechanisms. This hazard is aggravated further when the meats are processed with artificial flavors and preservatives.

PRECAUTIONS WHEN CONSUMING FISH
Many “fresh” fish in the market today are loaded with preservatives to lock in their “freshness.” Some use formalin, a chemical used in embalming human corpses, to preserve newly caught fish. A few wicked sellers may wash marketed fish with food coloring or textile color to give these fish a “fresh” look. To ensure your safety and enjoy the nutritious benefits of fish, buy them from trusted sources only.

 PRECAUTIONS WHEN CONSUMING BREAD
Many white breads are hard to digest. Their hard residues stay long and may form blockades in the intestines. Moreover, eating white bread actually rapidly elevates blood sugar levels in your body. Whole wheat bread is a healthier food alternative to white bread as it supplies better nutrition, but many of the whole wheat breads today still have preservatives because they are commercially produced. Make sure it is made with “whole wheat flour” and not “enriched whole wheat flour”. Always check the ingredients just to be sure.

CHEMICALS IN FOOD
Aside from having their nutrition values greatly reduced, a lot of food today is treated with harmful chemicals. Washing, cooking, and boiling for long hours may lessen the chemicals in your food, but these harmful substances may not be fully eliminated. Peeling the skin off some fruits will not ensure safety either.

Imagine swallowing and accumulating all those fertilizers and pesticides in your body. Do you still wonder why we have so many deadly diseases today that were unheard of in the days of our ancestors?

Insects know better. They will not touch crops with pesticides. That is why you will find these crops sold in the market without any sign of insect bites. People buy them because they look clean and delicious. They don’t know that these outward appearances conceal inner hazards of the food they are buying. Some people think it is a good option to eat fruits and vegetables that show a few nibbles from insects.

 PROCESSED FOOD 
After having your veggies and fruits treated with fertilizers and pesticides (and these are given to farm animals as part of feeds), they also undergo artificial processing to prolong their “freshness.” They are treated with preservatives, which mean more chemicals. Some instant noodles are treated with chemical wax, which may be cancer causing. Do you know that these noodles are banned in some countries?

 Because processed food terribly lacks real nutrition, their sellers sometimes put synthetic vitamins in them and pass them off as “plus factors” for good health when actually; these synthetic vitamins often do little to nothing for you or in some cases can even harm your health.
 
If you want to live a long, happy, and healthy life, always be on the lookout for the presence of preservatives in your food. Look at the labels and find out if some of the ingredients can be harmful to your health.

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The ancient Romans gave the apricot its name – from the Latin word for “precocious” – because the apricot is the first fruit of the season to ripen. The name stuck, and the apricot spread all over, from Europe, to America, and all the way to Australia.

The apricot is a fantastic fruit – loaded with beta carotene, iron, fiber, vitamin C, and several B vitamins. If you dry an apricot, its nutrients get more concentrated, making dried apricots a great snack.

Whether fresh or dried, eating apricots will help you fight the effects of aging, protect your eyesight, ward off cancer, and prevent heart disease.

4 ways apricots keep you healthy

Combats cancer.

If you get indigestion from eating tomato products – the prime source of lycopene – here’s great news for you. Apricots, especially dried ones, are another source of lycopene, the amazing carotenoid that can help prevent prostate, breast, and several other cancers. Though apricots aren’t nearly as good a source of lycopene – about 30 dried ones have the same amount as one tomato – munching on them throughout the day can boost your lycopene quicker than you think.

Apricots are also a good source of the most famous carotenoid of them all – beta carotene. This powerful antioxidant reduces your risk of some types of stomach and intestinal cancers. To get these benefits, experts suggest getting at least 5 milligrams of beta carotene each day. That’s equal to about six fresh apricots.

Halts heart disease.

Eating dried apricots as a snack can punch up your levels of iron, potassium, beta carotene, magnesium, and copper. These important nutrients help control your blood pressure and prevent heart disease. Plus, as few as five dried apricots can give you up to 3 grams of fiber, which sweeps cholesterol out of your system before it has a chance to clog your arteries.

Chases away cataracts.

What you eat can affect your vision. Dr. Robert G. Cumming, the lead researcher for the Blue Mountains Eye Study, says, “Our study confirms the importance of vitamin A for cataract prevention.” Cumming adds, “Our overall conclusion is that a well-balanced diet is needed for eye health.”

Since apricots are a good source of beta carotene, which your body converts to vitamin A, and several other nutrients, they could be just what you’re looking for.

Adds to a long life.

Believe it or not, some people claim apricots are the secret to living to age 120. They get this idea from the Hunzas, a tribe living in the Himalayan Mountains of Asia. Common health problems, like cancer, heart disease, high blood pressure, and high cholesterol, do not exist in Hunza. And researchers are wondering if apricots, a main part of their diet, are partly responsible. The Hunzas eat fresh apricots in season and dry the rest to eat during their long, cold winter.

Although eating apricots can’t guarantee you’ll live a long life, recent research suggests the little fruit may help you live a better life. The B vitamins in dried apricots may protect you from Alzheimer’s and age-related mental problems, like memory loss.

Pantry pointers

From June to August, the finest fresh apricots roll into your supermarket from California and Washington state. Keep your eyes peeled for the tastiest of the bunch. They’ll wear a beautiful, bright orange skin, and they’ll look and feel plump. Avoid apricots with yellowish or greenish tinges and those that are hard, shrunken, or bruised.

Just like their cousin the peach, apricots can ripen on your kitchen counter at room temperature. When they feel and smell ripe, wrap them in a paper bag and store them in your refrigerator. They’ll stay fresh for several days.

During the winter months, satisfy your apricot craving with fruits imported from South America, or enjoy canned apricots, jams, spreads, and nectars.

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6 ways apples keep you healthy

Regulates your day.

You don’t have to worry about staying regular anymore. Whether your problem is visiting the bathroom too often or not often enough, apples can help.

A British researcher, Dr. D.P Burkitt, believes one of the easiest ways to prevent all sorts of illnesses, is to avoid constipation. He calls the diseases caused by chronic constipation “pressure diseases.” Appendicitis, diverticular diseases, hemorrhoids, hiatal hernias, and even varicose veins can all be caused by straining to pass small, hard stools.

Just one apple with its skin contains 4 to 5 grams of fiber – the most important nutrient in keeping your bowels working like a well-oiled machine. Keeping yourself regular without relying on harmful laxatives could be as easy as replacing that afternoon snack of potato chips or cookies with a crisp, delicious apple. And think of the calories you’ll save. The average apple has about 80 calories while a serving of chips weighs in at 150 calories and you’ll get about 200 from just a few cookies.

But that’s not all apples can do. They’re also good for diarrhea, thanks to an ingredient called pectin. This carbohydrate has a congealing effect in your intestines that helps firm things up and return you to normal. Applesauce is actually the best apple product for diarrhea, since it’s made without the high.-fiber skin. But watch out for extra sugar. Some brands of apple sauce dump a truckload of sweeteners into an otherwise healthy food, and too much refined sugar could make your diarrhea worse.

Keeps your body young.

By now you know antioxidants can protect you from many of the diseases that seem to be a part of aging. In fact, so many people are taking supplements for antioxidant protection that it’s become a multibillion-dollar industry. But the evidence is mounting that whole foods can do more for you than pills.

When scientists compared a 1,500-milligram vitamin C supplement to one small apple, the results were astounding – the antioxidant values were equal. That means a fresh apple has more than 15 times the antioxidant power of the recommended daily dose of vitamin C. And that’s just for starters. The researchers also found an ordinary apple was able to stop the growth of colon and liver cancer cells in test tubes. Unpeeled apples were especially effective. The question you need to ask yourself: Why waste money on flavorless supplements when you can get better antioxidant firepower from a sweet, crunchy fruit?
Cuts your risk of heart disease. Sometimes it’s hard to remember which food is good for which part of your body. The next time you pick up an apple, examine it carefully. It’s shaped a bit like a heart – and that should help you remember apples are good for your heart.

It’s the magnesium and potassium in apples that help regulate your blood pressure and keep your heart beating steadily, and it’s the flavonoid quercetin, a naturally occurring antioxidant, that protects your artery walls from damage and keeps your blood flowing smoothly.

In fact adding flavonoid-rich foods like apples to your diet has been scientifically confirmed to lower your risk of heart disease. There’s proof of this in a study of Japanese women who ate foods high in quercetin. They were less likely to get coronary heart disease than other women and they had lower levels of total and LDL, or bad, cholesterol.

Strikes at the heart of strokes.

Apples are even a smart choice for helping avoid strokes. Scientists aren’t sure which ingredient in this multi-talented fruit to credit, but the connection is clear – people who regularly eat apples are less likely to have strokes than people who don’t.

Protects your joints.

In areas of the world where fruits and vegetables make up a large part of the diet, very few people get arthritis. Compare this to modernized countries where fruits and vegetables have been replaced with fast, processed food and you’ll find up to 70 percent of the population suffers from some form of arthritis. Just a coincidence? Not according to nutrition experts. They link this trend in part to boron, a trace mineral many plants, including apples, absorb from the soil.

If you eat like most people, you’ll get about 1 to 2 milligrams (mg) of boron a day, mostly from non-citrus fruits, leafy vegetables, and nuts. Experts believe, however, you need anywhere from 3 to 10 mg a day to affect your risk of arthritis. To boost your boron intake to this level, you’d have to eat more than nine apples a day.

This is probably an unreasonable amount for most people, but don’t despair. Pair an apple with other boron-rich foods like a few tablespoons of peanut butter and a large handful of raisins, and you’ll not only have a delicious afternoon snack, but you’ll make your joint-saving quota of boron at the same time.
Helps you breathe deeply. Your lungs are assaulted every day by cigarette smoke, air pollution, pollen, and other air-borne nasties.

On top of that perhaps you suffer from asthma, emphysema, or similar lung condition. If all you want to do is take a deep breath, then grab an apple.
A five-year study of more than 2,500 men from Wales found those who ate five or more apples per week were able to fill their lungs with more air than men who didn’t eat apples. Experts believe you might be getting some special protection from the antioxidant quercetin. Unfortunately, eating apples can’t reverse a lung condition you already have, but you just might add a new line of defense against further damage.

Pantry pointers

Buy apples that are unbruised, firm, and have good color. Take them out of their plastic bag and store them in your refrigerator – loose in the produce bin or in a paper bag is best. And since they will absorb odors, keep them away from strong-smelling foods like garlic and onions.

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Scientists have found that the body forms unstable oxygen molecules, called free radicals; every cell produces tens of thousands of them each day. A free radical is basically an atom with an odd number of electrons in its outer ring. Since electrons have a very strong tendency to exist in a paired rather than an unpaired state, free radicals indiscriminately pick up electrons from other atoms, which in turn convert those other atoms into secondary free radicals, thus setting up a chain reaction, which can cause substantial biological damage. This, in short, is bad. There are also many kinds of free radicals, which we are exposed to everyday, for example, pollution, radiation, cigarette smoke and herbicides.

Antioxidants are thought to neutralise and stabilise these free radicals.

So, which antioxidants are naturally found in which foods?

We have:

Vitamin E: a fat-soluble vitamin found in vegetable oils, nuts, green leafy vegetables, and fortified cereals. Some of the foods containing the highest amounts of vitamin E are wheat germ oil, almonds, sunflower seeds, sunflower oil, hazelnuts, peanuts, spinach, broccoli, kiwi and mango.
Vitamin E is an antioxidant vitamin involved in the metabolism of all cells. It protects vitamin A and essential fatty acids from oxidation in the body cells and prevents breakdown of body tissues.

Vitamin C: Ascorbic acid is a water-soluble vitamin present in citrus fruits and juices, cabbage, green peppers, broccoli, spinach, tomato, kale, guava, cantaloupe, kiwi, papaya, and strawberries.

It is important in forming collagen, a protein that gives structure to bones, cartilage, muscle, and blood vessels. Vitamin C also aids in the absorption of iron, and helps maintain capillaries, bones, and teeth.
 
Beta-carotene: Beta-carotene is a precursor to vitamin A. It is present in liver, egg yolk, milk, butter, spinach, carrots, squash, broccoli, yams, tomato, cantaloupe, peaches, and grains.

Studies have been done on beta-carotene’s effectiveness for heart disease, cancer, chronic fatigue syndrome, Alzheimer’s disease, fibromyalgia, male infertility, and psoriasis.

Coenzyme Q10: CoQ10 boosts energy, enhances the immune system, and acts as an antioxidant. A growing body of research suggests that coenzyme Q10 may help prevent or treat some of the following conditions: heart disease, high blood pressure, high cholesterol, diabetes, and others. Primary dietary sources of CoQ10 include oily fish, organ meats such as liver, spinach, broccoli, peanuts, wheat germ and whole grains.

Selenium: Selenium is a trace mineral that is essential to good health but required only in small amounts. It helps synthesize antibodies; helps synthesize co-enzyme Q10and helps transport ions across cell membranes. The best sources of selenium are Brazil nuts, wheat germ, molasses, sunflower seeds, whole wheat bread and dairy foods.

You should note that there are many other antioxidants naturally found in foods.
You should also note that the best way to take antioxidants is naturally, through fresh, vibrant food.

One more thing; sometimes less is more. Some of these antioxidants are only needed in small amounts, so check into whether you need to take more or not, before you start overdosing on antioxidants!

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