Category Archives: Sales

A Few Simple Ways to Jump Start Your Cold Calls

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Here are 7 key ways to jump start your cold calls:

1. Research Your Market
Before you start your cold calls it’s important that you’re prepared.  This way, your prospect feels you really do understand their situation. Research the company you are calling, identify what issues they are having based on your other clients in their same industry and ask others in your company the main reasons why people buy your product or service.

The better prepared you are about discussing you prospect’s issues, the easier it will be to allow the conversation to flow.

2. Change Your Mental Expectations
Traditional selling has always taught us that our main goal of the cold call should be an appointment or a sale. With that mental focus, our mind is focused on the end goal before we even have a conversation with the person we are calling.

This creates conflicts because you will be trying very hard not to use words that make you sound like all you care about is the sale. And if your prospect senses you are focusing on the appointment or sale, they will immediately be defensive.

Change your mental expectations to focus on building a conversation first.  Once you have generated a good dialogue, you can determine if you are a fit or not with your prospect.  Be careful not to mentally “jump the gun”.

3. Understand Your Prospect
Take a few minutes to think about the focus of your call. Think about how you are going to approach the conversation. Put yourself in the mind of your prospect.

How would you want to be approached? Certainly the last thing you want to hear is a sales pitch from someone you don’t know.

Instead, begin the conversation diffusing any mystery as to who you are with “Hi, my name is Jim and you and I haven’t met yet”. This removes the mystery of who you are and allows you to begin talking about how you can help them solve a problem, rather than you having to default to a sales pitch.

Think before you speak.

4. Build Trust Through Conversation
Learning to build a conversation is the key to cold calling success. Engaging in a conversation should be as natural as calling a friend. Your objective is to build trust on your call so that your prospect feels comfortable conversing with you rather than trying to focus on getting you off the phone.

How do you build trust? You build trust by removing any elements in your approach that connect you to the negative “salesperson” stereotype.

5. Ask A Question
Begin your cold call with “Hi my name is John, maybe you can help me out for a moment?”

Yes, that’s really all you have to begin with because in the next few seconds you will hear “How can I help you”. That is how you can build a two-way dialogue rather than having a one-way talk.

The truth is you are asking for help because you don’t know if you can help them yet, right? Until you have the information you need about their situation, you can’t determine if you are a fit or not.

6. Eliminate Pressure
Pressure is the main reason most cold calls turn into a negative rejection-filled experience. It doesn’t have to be that way.

If you can become aware of things you are doing that trigger pressure on your prospects, you can turn cold calling into a very productive and enjoyable experience.

The key is to never force your sales pitch, engage only in a natural conversation, and most importantly let your prospect talk. By doing all three you will eliminate pressure from the call and your prospect will be more open to the idea of what you have to offer.

7. Learn To Determine A Fit
So how do you know if your prospect is a fit with what you have to offer? You need to ask them this question towards the end of your problem solving discussion “Is solving your problem a top priority or something that is on the back burner for now?”

By determining the answer to this question, you can see if you can decide if your prospect is worth pursuing or not. You will also be able to determine their time frame which helps you better adjust your expectations.

Make no mistake about it, if you really want to be successful cold calling you’ll need to let go of traditional sales thinking. Try these strategies and watch how cold calling can be fun and productive.

A Favorable Juncture Of Circumstances

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Whenever decision-makers are willing to meet with you, you have reached a favorable juncture of circumstances. If you are then prepared to take advantage of this opportunity by building a level of trust with these individuals, there is a good chance that they will tell you enough about themselves so that you can easily recommend the appropriate package of your products and/or services that will meet their express needs.

Many top sales representatives feel that the sale is as good as closed if they can just obtain an appointment or meeting with a decision-maker. Their feeling is that their prospective customer must need their products or services or they would  not be willing to set an appointment in the first place. The following checklist has been developed to help you make the most of a favorable juncture of circumstances and build the trust levels that are vital to your overall sales success:

Smile! No matter what kind of day you are having, if you will smile it will give those people you contact a feeling of acceptance. It will also help you feel better about your day. Tape a smiley-face or the word “smile” on your desk or telephone to remind you of the importance of a smile on your face and in your voice. Top sales professionals use the technique of thinking of a funny story or the latest joke they have heard just before meeting a prospective customer. Thinking about the story or joke almost assures them of having a smile on their face as they meet a decision-maker for the first time. Make sure you are smiling as you call for appointments or are conducting a sales presentation.

Shake your client’s or prospect’s hand. A warm, firm, friendly handshake goes a long way in building a trusting relationship. It tells your clients or prospects that you are a friendly person and that you are glad to see them. If your handshake is limp it can leave a negative impression. It can be equally as bad to grip someone’s hand too hard. Remember you only have one chance to make a great first impression.  

Ask an open-ended personal question. (Open-ended questions require an explanation and can rarely be answered with a “yes” or “no”). Psychologists tell us that when a person reveals something personal about themselves, it builds trust.

It’s vital for you to practice using open-ended questions to create a short period of small talk (the prospect doing 80% of the talking), at the outset of your presentation. Remember, people buy from people that they trust. When people start to talk about themselves, they start to build a trusting relationship with you so that later, as you discuss  your products and/or services, the things you say will be believed.

Research shows that people decide whether to follow the advice and buy from a sales professional in the first two minutes of the conversation. By following the track outlined above, you can make the most of your initial contact and truly turn each meeting of transaction into a favorable juncture of circumstances (a sales opportunity).